All That I Have Learned In My Digital Marketing Class

What I’ve Learned:

  • In-bound Marketing:

“The process of helping potential customers find your company – often before they are even looking to make a purchase – and then turning that early awareness into brand preference and, ultimately, into leads and revenue.”

  • SEO:

Search Engine Optimization is all about making sure your online website is easy for users to find and understand what your company is about and how it’s content is beneficial to you. In order for people to find your website, it must be easy to find by search engines and therefore understand your webpages’ content. This is not easy to do, because search engines still don’t understand online content the same way as humans do. SEO makes it easier for search engines to do so.

  • Social Consumer Journey

social c j

  • Content Marketing

Content Marketing is about producing content that solves some problem, or addresses a desire that the audience, you are targeting, expresses. It is becoming the best way to build your brand’s awareness, preference and audience’s trust, without selling them a sales pitch.

  • Importance of Earned Media

Earned media is a way to get your brand into free media through means “permanent word-of-mouth” instead of paying for it through advertising.

  • Beginner Coding

Basic HTML through

  • A/B Testing

A/B Testing is nothing more than experimentation. You have two versions of the same element and you subject both versions to experimentation, and in the end decide which version was more successful

  • SQL

Instead of doing a lot of mindless, time consuming tasks, we can write structured queries to find the information we seek lost in pages and pages of data. It enables marketers to learn and execute initiatives faster and realize more relevant, interesting information to help with targeting efforts, more accurate numbers of users interacting online with business offering, determine your target market’s interests, etc.

  • Predictive Analytics

Predictive Analytics leads to more effective marketing since you have a better understanding of customers’ shopping habits, but also personal habits, found through databases.

  • Mobile Marketing

Dependence and relevance of smart phones is rising and is changing the face of advertising. According to Nielsen, smartphone penetration in the U.S. is now over 60%, drastically altering previous perceptions brands and marketers had about mobile marketing. It needs a priority and a key part of every brand’s advertising strategy. Marketers need to adapt to the different optimizing uses of each tablet, mobile device, desktop and the more innovations to come. That means optimizing their ad campaigns to align with the different ways people use them. Advances in mobile payment technology will also have a big impact on advertising costs. 

  • Mobile Payment Technology Advancements (i.e. Square)

Square enables a virtual exchange of cash and good, reinventing the way transactions are completed with ease.

  • Co-Creation

“Co-creation adds a new dynamic to the producer/customer relationship by engaging customers directly in the production or distribution of value.” In the Internet age, with social media and other customer-relationship management platforms on the web, businesses are now able to listen directly to their customers needs and improve their products and services accordingly.

  • Edgerank:

“Edgerank is an algorithm used by Facebook to determine where and what posts appear on each individual user’s news feed in order to give users relevant and wanted content.”

  • Growth Hacking

Growth Hacking reverses the order of marketing and product development. The best way to describe Growth Hacking is best said by one of the early “Growth Hackers” of Twitter, Josh Elman: “Growth hacking recognizes that when you focus on understanding your users and how they discover and adopt your products, you can build features that help you acquire and retain more users, rather than just spending marketing dollars.”

  • And lastly, Google Analytics

I am now Google Analytics certified GAIQ and ready to apply my basic knowledge into my job if necessary. All I need is the data, and I’ll go from there.


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