SQL can be simply put:
Writing structured queries to find out answers. While there is a short learning curve involved, once you know the language of databases you can make substantial breakthroughs for your marketing team.
What Can SQL Do?
Instead of doing a lot of mindless, time consuming tasks, we can design queries to find the information we seek lost in pages and pages of data. It enables marketers to learn and execute initiatives faster and realize more relevant, interesting information to help with targeting efforts, more accurate numbers of users interacting online with business offering, determine your target market’s interests, etc.
Examples of these include:
- Inserting, updating and retrieving data
- Updating records
- Retrieve data from databases
- Create tables
- Create views in databases
- And eventually, executing more effective marketing initiatives.
When analyzing and manipulating data, learning the SQL will allow you to directly communicate with the database and find exactly what you are looking for. It is simply extracted by through a coding procedure.
Don’t take my word for it, learn from about how SQL has changed the life of a marketer from a start-up company.
Next learn the basics with this W3Schools SQL Tutorial
Set yourself apart from the 99% of marketers that don’t know SQL and use it to discover the hidden problems which the rest of your business has failed to recognize. You will then know